Different African Products and the Niche market in the Diaspora! | melamit.com

The continent of Africa has different cultures and diversities, and traditional African clothing represents the same. For the people of Africa, wearing traditional African clothing is a way to commemorate their cultural heritage. It is a way for African people to remember their kin and homeland. 

The niche market in the African Diaspora has expanded, and people from all cultures use African dresses, products, and services. The market serves the African Diaspora and people of other cultures as well. African clothing is famous for its vibrant colors and symmetries. People globally love to wear it due to its unique styling; therefore, the niche market for African products is becoming famous internationally. 

Traditional clothing has evolved to fit into the latest fashion trends throughout the years. Today, African clothing comes in different colors, patterns, and designs. The dresses can be worn on various occasions or daily. Each dress carries its own authentic look and identity, and the clothing is a way to show respect towards their African tribal origins. There are different types of traditional African clothing worn by both men and women globally. This blog enlists some Traditional African clothing. Check them below.

  1. African print dashiki dress 

African print dashiki dress is a colorful and unique garment covering the upper part of our body. The outfit is paired with drawstring pants. The dress is worn on several occasions, including weddings and traditional ceremonies. It is known as kitenge in East Africa and is popular African apparel in Tanzania, Kenya, and Somalia.

Dashiki comes with a V-shaped neck and embroidered on the sleeves and cuffs. The dress is trendy among African nations and holds a greater significance for them.

  1. African Headbands 

In the lives of African women, African headbands hold a special significance. These headbands are commonly worn in different parts of West Africa and Southern Africa. The women of Africa wear them to cover their heads and sometimes, as a part of their fashion statement. The headbands come in vibrant colors, symmetries, and patterns. These headbands come in different styles intended to wear on various occasions, like wedding occasions and festivities. Some of them are Doek in South Africa, Duku in Ghana, Tukwi in Botswana, and Gele in Nigeria. 

  1. African shuka dress 

African shuka dress crimsoned with black strips is known as “African Blanket” and worn by the Maasai people of East Africa. The dress is famous for being resistant and protecting people from Savannah’s adverse weather conditions and terrain. The dresses are made with a colorful beaded necklace and a red shuka piece of cloth. Although red is the prevalent color, people also wear the outfit in blue, strips, and checkered fabric. 

  1. Boubou 

The Boubou is a part of African clothing made with a single rectangular piece of cloth with a hole in the center for the neck. When worn, the dress falls over the shoulder. It is traditionally stitched in a tailor shop by stitching the cloth in half, shaping the neck hole, and sewing the sides to halfway up to create flowing sleeves. The fabric can be purchased in various colors, but many people prefer to buy and get it manually dyed for the color of their choice. 

Many stores are selling various African dresses and products to their customers. Nowadays, the usage of African products is not restricted to only African nations but consumers across the globe. Therefore, the niche market for African products and clothes has expanded due to its global usage.

Want to buy traditional African clothing? Reach out to Melamit 

Now, you are familiar with some of the traditional African clothing worn by the people of Africa. If you are interested in buying African apparel and accessories, contact us. We, at Melamit, deliver the finest quality African clothing at reasonable charges.