How Lack of Adequate Digital African Marketplace Impacts Africa's Economy? |

As the African online marketplace is increasing rapidly, there is an increase in the discussion of its impact on the world. Indeed, the African digital market can create a wide range of opportunities, boost intra-country and inter-country trade, and promote economic development. However, its digital transformation is still underway. It is lacking behind the rest of the world in many terms, like internet penetration. There are still many states in Africa where people cannot access technologies and the internet. That's why Digital African Marketplace still requires a homegrown solution to improve the economy of Africa.

Why is Digital African Marketplace Still Lacking?

Here are some significant reasons why the African E-commerce Market is still behind the rest of the world:

  1. With 1.3 billion people, more than 800 million mobile connections (477 million unique), only 26% of the users have mobile internet. It means that millions of people are still left to reap benefits from e-commerce sites.
  2. Another reason is the lack of appropriate and deficit in ICT Infrastructure in Africa. The cost of setting up proper ICT infrastructure is way too high, and many African states do not fund ICT projects. Its results in making it impossible for low-income economies states to get access to e-commerce sites to buy Africa Clothing African dresses, clothes, accessories, etc., online.
  3. The threat of cybercrimes in Africa is also a reason for widening the digital divide. Due to cybercrimes, frauds, online threats, many African businesses and consumers distrust venture into e-commerce sites.

However, there are many more reasons why people have difficulty adapting to new internet technologies.

How It Affects the Economy?

Nowadays, the online e-commerce market is making a significant impact on the country's economy. Adequate Digital marketplaces create employment and improve the economy by expanding the supply of goods and services. If there is a proper Digital African Marketplace, people can easily buy African traditional wear for ladies, kids dashiki, and other essential things online without any hassle. 

However, the economic potential of an adequate African E-commerce Market are:

  1. It can generate 3 million jobs within a few years. But due to the dearth of proper e-commerce markets and internet penetration, people in many African states are still unemployed.
  2. An apt online African Market can great more opportunities for sellers. Through e-commerce, local sellers can expand their business to a vast level.
  3. Online e-commerce also improves market efficiency, which leads to the growth of the country's economy.

Digital E-commerce in Africa has the potential to facilitate trade and improve the economy. However, adequate Digital marketplaces have uplifted many evolving economies, even those struggling to find avenues for development.

Melamit Marketplace is a multi-vendor platform that allows sellers to sell and customers to buy various products. However, we also provide African market vendors ample opportunities to incorporate with the US market and vise versa. So, if you are looking for an adequate Digital African Marketplace to expand your supply of goods, like African traditional wear for ladies, African clothes, accessories, kids dashiki, etc., you can reach out to us.